Are you ready for Super Bowl 2008?
“In 2007, an average of 93.1 million Americans tuned in to the CBS Network to watch the Indianapolis Colts beat the Chicago Bears. The event averaged a 42.6% household rating, up from the 2006 match-up between the Pittsburgh Steelers and the Seattle Seahawks, which was watched by 90.7 million viewers and an average of 41.6% of U.S. homes. The most-watched Super Bowl of all time was in 1982 with a 49.1% rating, which also happened to be the fourth-highest rated television program since 1961 just behind the final episodes of M*A*S*H, Dallas and Roots Part VIII.  Of the top-40 sports telecasts since January 1961, all but four telecasts were Super Bowls.” (source: The Nielsen Company’s 2008 Guide to the Super Bowl)
In 2007, creativity came in the form of consumer-generated advertising. Frito-Lay with its Doritos brand jumped on the consumer-generated content bandwagon in a big way, turning over its Super Bowl ad to regular Joes. The Plano, Texas-based Pepsi division bypassed its agency, Omnicom Group’s Goodby, Silverstein & Partners in San Francisco, in favor of creative work from consumers through their “Crash the Super Bowl” competition. Chevrolet and the NFL as well decided to go creative with their own consumer-generated advertising on the 2007 Super Bowl.
So what’s going to be the creative route in Super Bowl 2008?
You’re welcome to share your opinion in the comment section of this post.
We’ve put together a nice collection of Super Bowl advertising links for you to enjoy… Check it out…Â
Watch all 2008 Super Bowl ads after the game here:
http://www.youtube.com/superbowl
http://sports.aol.com/nfl/superbowlads
http://www.spike.com/superbowl
http://www.superbowl-ads.com/
http://www.superbowlads.us/
https://www.nielsenmedia.com/monitorplus/superbowl/
http://creativity-online.com/work/view?seed=PABJ34zm
Super Bowl Commercials 1969-2008 (AdLand, membership required)
http://commercial-archive.com/SuperBowlCommercials
The Nielsen Company’s 2008 Guide to the Super Bowl:
http://www.nielsen.com/media/2008/pr_080124.html
http://www.nielsen.com/media/2008/pr_080124_download.pdf
Road to The Big Game – A 360° View of One of the World’s Biggest Marketing Events (Nielsen Company’s Blog):
http://blog.nielsen.com/bowl360/
Super Bowl’s Greatest Commercials 2008 (CBS, aired on Jan 26th, not sure if/when there’s a rerun):
http://www.cbs.com/specials/superbowls_greatest_commercials/
The 10 Best Super Bowl Ads of All Time (MSNBC):
http://www.msnbc.msn.com/id/16691199/
Here’s one of them…Â
[youtube]http://www.youtube.com/watch?v=rJB0CzlzSwY[/youtube]Â
And then came the spoof…
[youtube]http://www.youtube.com/watch?v=eaoIsPZAgck[/youtube]
The 10 Worst Super Bowl Ads of All Time (MSNBC):
http://www.msnbc.msn.com/id/16790823/
The Sleaziest Super Bowl Ads of All Time (MSNBC):
http://www.msnbc.msn.com/id/22871730/
All-Time Super Bowl Ad Rejects (AOL):
http://www.aolvideoblog.com/2008/01/29/all-time-super-bowl-ad-rejects-no-11/
Who’s Buying What in Super Bowl XLII (AdAge):
http://adage.com/superbowl08/article?article_id=122644
Super Bowl Advertising History – 40 Years of Prices and Audience (AdAge):
http://adage.com/SuperBowlBuyers/superbowlhistory07.html
This Year’s Super Bowl Ads to Be Gentle and Sweet (NY Times):
http://www.nytimes.com/2008/01/31/business/media/31adco.html?_r=1&oref=slogin
Hey!Nielsen to Track Super Bowl Ad Effectiveness:
http://www.mediabuyerplanner.com/2008/01/28/heynielsen-to-track-super-bowl-ad-effectiveness/
http://www.pcworld.com/article/id,141952-c,sites/article.html
So Bad, They’re Good (AdWeek):
http://www.adweek.com/aw/creative/article_display.jsp?vnu_content_id=1003702538
Sorting through the history of Super Bowl ads (San Francisco Chronicle):
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/02/01/DD3GUNQ39.DTL
Sunday’s Lineup for the Super Bowl of Advertising (USA Today)
http://www.usatoday.com/money/advertising/2008-01-31-super-bowl-ads-schedule_N.htm
USA Today’s Ad Meter (should be updated Monday morning):
http://admeter.usatoday.com/
20 Highlights in 20 Years of Ad Meter (USA Today):
http://www.usatoday.com/money/advertising/2008-01-31-20th-super-bowl-ad-meter_N.htm
And this one is one of my all-time favorite Super Bowl ad 
[youtube]http://www.youtube.com/watch?v=ryMgZ0pyGS4[/youtube]
Comments? Ideas? Cool links?
Enjoy the game!
